Built Not born: reflections on power leadership
Built not Born is a POWER-published book that captures 11 essential leadership lessons drawn from our company’s rich history. Authored by senior leaders, the book blends powerful insights with striking imagery from past leadership conferences, bringing our organization’s most influential moments to life. Inspired by the timeless leadership books that have shaped our values, this exclusive publication was distributed at the 2024 Leadership Conference to inspire leaders to mentor their teams, foster growth, and carry forward our legacy of excellence.
As the lead designer for this project, I developed a cohesive visual identity for Built not Born through the cover design and the interior layout. Collaborating closely with the content team, I created dynamic type layouts that emphasized clarity and engagement while integrating edited archival images to enhance the narrative. With over 100 pages to design, we worked under an extremely tight deadline, requiring efficient workflows, constant communication, and adaptability to ensure the project stayed on track. My role also included overseeing the printing process, ensuring the final product met the highest quality standards for this exclusive release.​​​​​

You may also like

Back to Top