Chicago Leadership Conference - "Greatness Bound"
Leadership is an annual event that unites leaders from across POWER through thought-provoking discussions and presentations on personal growth and leadership challenges. Its goal is to foster a culture of mentorship and empowerment through sharing insights and experiences that inspire attendees to reflect and take action. By focusing on both personal and professional growth, Leadership aims to create a community of well-rounded leaders who are equipped to drive positive change within our walls and beyond.
The branding takes Power's current branding elements and expands on the colors, fonts, logos, and is aimed to create a minimal modular design style that is inspired by the details of printing. The blocking around text resembles highlighting and marking up the pages of a book as you read through them. The halftone effect represents what print on the pages of a book looks like under a magnifying glass, but with a twist as we coded a custom script to make a halftone effect that uses our logo shape instead of dots.
