The Summit 2025
The Summit is Power’s second annual cultural summit in Nashville, built around the theme “The Art of Collaboration.” Rather than blending identities into one narrative, the branding celebrated the beautifully unique character of each of the six affinity groups.
Our team created a maximal visual system where every group had its own typography, color palette, and expressive graphic language—distinct on their own, yet intentionally designed to come together as threads of a shared masterpiece.
THE PHOTO-SHOOT
This idea carried into an employee-focused photo-shoot, where styling mirrored each group’s palette to authentically bring the system to life. The final brand world felt like a living gallery of the collective: vibrant, unexpected, and a powerful expression of being incomparably made and skillfully joined.
